Marketing & PR

A strong positive image can mean the difference between long-term success and failure. Today, an effective Communications program will create and protect one of your companies most important assets—its reputation. Public Relations and Marketing is changing.

There are more ways than ever for audiences to absorb information. The challenge is to effectively reach them where they Live, Work, and Play. This requires a new way of thinking and new strategic planning beyond traditional print and broadcast media campaigns.

Zybrant has the experience and knowledge to reach your audiences right where they are. We provide a range of public relations and marketing consulting services from media relations to creative marketing programs to Web design and more. We have strong connections with national media and deep experience reaching web, print, broadcast news sources – as well as emerging mediums – in a variety of industries.

With decades of experience defining strategies and creating internal/external communications programs, we provide innovative conceptualization and tactical execution of high-impact marketing and public relations campaigns, product launches, strategic public affairs programs, and more.

We have in–depth experience directing national marketing programs for non-profit, small businesses and start-ups, commercial leasing, consumer products, publishing, technology, entertainment and financial industries.

CORE CAPABILITIES INCLUDE:

• Media Relations
• Multimedia Campaigns
• Issues and Crisis Management
• Employee Communications
• Web Design/Marketing
• Event Management/Marketing
• Writing
• Marketing Research
• Direct Mail Promotions

WE ALSO PROVIDE INTEGRATED SUPPORT IN THE FOLLOWING AREAS:

• Strategic Planning/Consultation
• Corporate Positioning
• Partnership Development
• Sponsorships/Cause Marketing
• Seminars/Education Programs
• Investor Relations
• Collateral Development Articles, White and Position Papers
• Speechwriting Advocacy
• Grassroots Marketing
• Community Relations
• Executive and Media Training
• Speakers’ Bureau
• Fundraising Programs

SOME PAST AND PRESENT WORK INCLUDES:

BUSINESS TO BUSINESS

• Accenture
• Hospitalists Conferences USA
• Lease Group Resources
• IPO Group

ASSOCIATIONS / NON PROFIT

• Alliance for Downtown New York
• American Cancer Society

TECHNOLOGY

• Alcatel USA
• Genesys
• HotJobs
• NorthernLight

ENTERTAINMENT

• LGR Records
• SONY Music Entertainment
• Sheryl Underwood (comedian)